Become a corporate sponsor or partner

Performers on stage with purple light on them

Example of a Children's Aid Foundation of Canada Gala - Teddy Bear Affair sponsorship opportunity featuring Jamal, former youth in care

Connect with our team

Diana Parsons
Chief Development Officer
(416) 923-0924, ext. 276
[email protected]

Partnerships are at the heart of what we do. Together, we can make a far greater impact than we could by acting alone.

If your company is looking to create meaningful impact in the lives of children and youth across Canada, we invite you to consider the many benefits of partnering with Children’s Aid Foundation of Canada.

  • National reach, local focus. As a national charity with programs in all 10 provinces and three territories, your company can give back to the local communities in which you do business.
  • Public accountability. Supporting a credible and highly respected charity communicates your organizational values to your staff, customers, suppliers, and stakeholders alike and helps to differentiate you from the competition.
  • Flexibility. We’re always looking for new and innovative ways to help children and youth in need, including creating tailored initiatives to fit your company’s unique interests and objectives.
  • Increased profile. Our donor recognition programs reach a wide audience and help you build a positive brand image.
  • Changing lives. By partnering with us, you will have a chance to create real social impact for improving the lives of children, youth, and families experiencing vulnerabilities.

Some Partners Making a Difference in the Lives of Children Who Have Experienced Child Welfare in Canada

We are extremely grateful to every one of our corporate partners for the critical role they play in helping us improve the lives of Canada’s most vulnerable children and youth. Here, we are proud to highlight the contributions of corporations whose long-standing commitment has had a profound impact on the work and mission of the Children’s Aid Foundation of Canada and the young people we serve.

Air Canada

Air Canada Foundation logo

Air Canada Foundation supports the Health and Well-Being Program that provides emergency health funding for at-risk children and youth in Ontario, British Columbia, Nova Scotia and the Northwest Territories. The support of Air Canada Foundation helps to fill the substantive gap between basic government-funded health care, and the necessary preventative and specialized supports that many vulnerable children and families desperately need.

BMO Capital Markets

BMO Capital Markets logo

Children’s Aid Foundation of Canada is pleased to be partnering with BMO Capital Markets as a beneficiary of its Equity Through Education program.

Equity Through Education is a charitable initiative aimed at creating a more diverse workplace by offering support to help bright, deserving people realize their educational ambitions by giving them opportunities they might not otherwise have.

Since its inception in 2005, the BMO Capital Markets Equity Through Education program has raised over $20 million by each year donating one day’s institutional trading commissions earned across North America and Europe directly to organizations that provide access to education. Assistance has been provided to more than 5,000 students through scholarships, bursaries, stipends, mentoring programs and job search strategy forums.

This year’s Equity Through Education trading day will be held on September 23, 2020. Please consider placing your trades with BMO Capital Markets on that day; growing the good with zero barriers to learning.

Manulife

Manulife logo

Since 1991, Manulife and Children’s Aid Foundation of Canada have built a powerful partnership in support of Canada’s most vulnerable children and youth. In 2017, Manulife made a significant commitment to dramatically expand a national cooking and nutrition training program for youth leaving the care of the child welfare system, equipping them with critical life skills designed to teach healthy choices. Children’s Aid Foundation of Canada’s Cooking Toward Independence Program, sponsored by Manulife, will reach nearly 1,500 young people over the course of the next three years through tailored cooking and nutrition workshops in addition to fitness opportunities that meet our young people’s unique needs.

Medalist Capital

We are proud of our new partnership with Medalist Capital, which will remove the complex financial barriers vulnerable children and youth face in accessing life-enriching activities and experiences for vulnerable children and youth through their support of the IGNITE THE SPARK FUND. Access to the IGNITE THE SPARK FUND can change the trajectory of the lives of vulnerable children and youth, allowing them to build confidence, self-esteem, friendships; while also giving kids the opportunity to just be kids and explore their passions.

Scotiabank

Founded in 2005 with a $1.5M gift from Scotiabank, the Scotiabank Stay in School Program is based in evidence showing that regular access to tutoring and awards celebrating a child’s accomplishments can help them improve their grades, stay in school, and build self-esteem to ensure their academic success over the long term. Over 23,000 elementary and high school students have received support since the inception of the program, which includes tutoring and financial incentives for academic success and graduation awards.

“Young people are our future leaders, and Scotiabank is committed to nurturing their growth. Young people from care need extra tools and resources to succeed, and we are proud to be helping them reach their infinite potential through the Scotiabank Stay in School Program.” – Jacquie Ryan, Vice President, Sponsorship Marketing and Global Philanthropy, Scotiabank.

Loblaw Give a Little, Help a Lot

Utilizing cause marketing, organizations can align with a cause they believe in by engaging customers and employees. This leads to building customer loyalty, increasing employee motivation and retention, and differentiating your company from the competition. Loblaws stores across Ontario have participated in cause marketing by raising funds for Children’s Aid Foundation of Canada through their Give a Little Help a Lot in-store campaign. Cashiers asked customers to donate $2 to the campaign, with the proceeds going towards teaching at-risk youth about healthy cooking and eating.

Pro-bono media partnerships provide Children’s Aid Foundation of Canada significant budgetary relief, giving us an opportunity to create greater awareness for the issues facing kids involved in child welfare, and the impact of the Foundation’s work. It also provides the opportunity to celebrate the generosity of donors and volunteers. These sponsorships include all media: television, radio, print, out-of-home and digital. Examples of media partnerships include:

The Globe and Mail

Globe and Mail Logo

The Globe and Mail generously supports the Foundation as our Stand Up for Kids National Media partner. Through this partnership, the Foundation has received gift-in-kind print and digital support including national print advertising and on-line impressions on The Globe and Mail networks.

Rogers Communications

Rogers logo

Rogers Communications generously supported the Foundation’s COVID-19 Response Program by donating creative production services (television and digital) to raise awareness and public support for our Emergency Appeal, raising critical funds for Former Youth in Care.

Bell Media

Bell logo

Bell Media has generously supported the Foundation’s COVID-19 Response Program through pro-bono media support (television).

Corus Entertainment

Corus logo

Corus Entertainment has generously supported the Foundation’s COVID-19 Response Program through pro-bono media support (television and social media influencer program).