Become a corporate sponsor or partner

Corporate partner AMJ Campbell

Connect with our team

Pam Bastedo (she/her)
Director, Corporate & Community Partnerships
416) 923-0924 ext 290
[email protected]

Would you seize the opportunity to make a profound difference in the life of a child who faces abuse, neglect, or abandonment? Could you imagine empowering a young person to overcome overwhelming odds and build a successful, fulfilling life? We share your commitment.

For four decades, we have been at the forefront of supporting children and young people involved in the child welfare system. Through strategic partnerships, we’re not just changing lives today, but shaping the future for generations to come.

Collaborative Partnerships

Our approach to partnership is as adaptable as it is impactful. We tailor our collaborations to align with your community investment goals and business objectives. Let’s discuss how we can create a partnership that’s both meaningful and effective. Opportunities include:

  • Corporate Charitable Giving – Join us in amplifying our impact across Canadian communities, and help build a more inclusive future for children and youth in the child welfare system.
  • Event Sponsorship – Showcase your commitment to social responsibility by aligning your brand with a trusted children’s charity and standing among esteemed corporate leaders.
  • Cause Marketing Campaign – Stand out from the competition by aligning with a cause that resonates with your customers, boosting brand loyalty and retention.
  • Employee Engagement – Foster team spirit and morale through initiatives like lunch and learns or workplace fundraisers, empowering your employees to make a tangible difference.

We take pride in recognizing our corporate partners whose steadfast support has had a profound impact on the work and mission of Children’s Aid Foundation of Canada and the young people we serve.

Corporate partners

Air Canada Foundation logo

Air Canada Foundation supports the Health and Well-Being Program that provides emergency health funding for children and youth from care in Ontario, British Columbia, Nova Scotia and the Northwest Territories. The support of Air Canada Foundation helps to fill the substantive gap between basic government-funded health care, and the necessary preventative and specialized supports that many vulnerable children and families desperately need.

BMO Capital Markets logo

Children’s Aid Foundation of Canada is pleased to be partnering with BMO Capital Markets as a beneficiary of its Equity Through Education program.

Equity Through Education is a charitable initiative aimed at creating a more diverse workplace by offering support to help bright, deserving people realize their educational ambitions by giving them opportunities they might not otherwise have.

Since its inception in 2005, the BMO Capital Markets Equity Through Education program has raised over $20 million by each year donating one day’s institutional trading commissions earned across North America and Europe directly to organizations that provide access to education. Assistance has been provided to more than 5,000 students through scholarships, bursaries, stipends, mentoring programs and job search strategy forums.

Manulife logo

Since 1991, Manulife and Children’s Aid Foundation of Canada have built a powerful partnership in support of Canada’s most vulnerable children and youth. In 2017, Manulife made a significant commitment to dramatically expand a national cooking and nutrition training program for youth leaving the care of the child welfare system, equipping them with critical life skills designed to teach healthy choices. Children’s Aid Foundation of Canada’s Cooking Toward Independence Program, sponsored by Manulife, will reach nearly 1,500 young people over the course of the next three years through tailored cooking and nutrition workshops in addition to fitness opportunities that meet our young people’s unique needs.

We are proud of our new partnership with Medalist Capital, which will remove the complex financial barriers vulnerable children and youth face in accessing life-enriching activities and experiences for vulnerable children and youth through their support of the IGNITE THE SPARK FUND. Access to the IGNITE THE SPARK FUND can change the trajectory of the lives of vulnerable children and youth, allowing them to build confidence, self-esteem, friendships; while also giving kids the opportunity to just be kids and explore their passions.

Founded in 2005 with a $1.5M gift from Scotiabank, the Scotiabank Stay in School Program is based in evidence showing that regular access to tutoring and awards celebrating a child’s accomplishments can help them improve their grades, stay in school, and build self-esteem to ensure their academic success over the long term. Over 23,000 elementary and high school students have received support since the inception of the program, which includes tutoring and financial incentives for academic success and graduation awards.

“Young people are our future leaders, and Scotiabank is committed to nurturing their growth. Young people from care need extra tools and resources to succeed, and we are proud to be helping them reach their infinite potential through the Scotiabank Stay in School Program.” – Jacquie Ryan, Vice President, Sponsorship Marketing and Global Philanthropy, Scotiabank.

Utilizing cause marketing, organizations can align with a cause they believe in by engaging customers and employees. This leads to building customer loyalty, increasing employee motivation and retention, and differentiating your company from the competition. Loblaws stores across Ontario have participated in cause marketing by raising funds for Children’s Aid Foundation of Canada through their Give a Little Help a Lot in-store campaign. Cashiers asked customers to donate $2 to the campaign, with the proceeds going towards teaching youth from care about healthy cooking and eating.

Media Partners

Pro-bono media partnerships provide Children’s Aid Foundation of Canada significant budgetary relief, giving us an opportunity to create greater awareness for the issues facing kids involved in child welfare, and the impact of the Foundation’s work. It also provides the opportunity to celebrate the generosity of donors and volunteers. These sponsorships include all media: television, radio, print, out-of-home and digital. Examples of media partnerships include:

Globe and Mail Logo

The Globe and Mail generously supports the Foundation as our Stand Up for Kids National Media partner. Through this partnership, the Foundation has received gift-in-kind print and digital support including national print advertising and on-line impressions on The Globe and Mail networks.

Rogers logo

Rogers Communications generously supported the Foundation’s COVID-19 Response Program by donating creative production services (television and digital) to raise awareness and public support for our Emergency Appeal, raising critical funds for Former Youth in Care.

Bell logo

Bell Media has generously supported the Foundation’s COVID-19 Response Program through pro-bono media support (television).

Corus logo

Corus Entertainment has generously supported the Foundation’s COVID-19 Response Program through pro-bono media support (television and social media influencer program).


Contact Pam!

To discuss becoming a corporate partner or sponsor, please contact Pam Bastedo, Director, Corporate & Community Partnerships.

Email Pam